Scrubs

OUR CLIENT

Strategic Partners, Inc. is the leading nursing apparel and footwear company in the United States. They distribute of Cherokee, Disney, Baby Phat and Rockers Footwear.

WHAT WE DID

SPI identified a gap in their market: no high quality media existed for advertisers (such as themselves) to reach nurses. So they decided to create their own. Mind Over Media conducted market research, created a business plan, and developed, from the ground up, Scrubs -- the first and only national quality lifestyle magazine and website for nurses. 350,000 copies of the magazine are delivered annually to retailers nationwide, and the website, scrubsmag.com, is a content- and community-rich destination that invites nurses to be part of a conversation. Scrubs is positioned to reach a wide swath of SPI customers and become a valuable platform for other marketers in the health, beauty, food and pharmaceutical categories.