LA Daily News

OUR CLIENT

Media News Group is one of the largest newspaper companies in the US, operating 54 daily newspapers in 11 states. Their flagship property is the Los Angeles Newspaper Group which consists of nine newspapers, including LA Daily News. They attract 1.5 million readers each year.

WHAT WE DID

Mind Over Media repositioned, rebranded and redesigned the LA Newspaper Group's daily lifestyle section, covering entertainment, food, health and home. We also developed and launched LA.com, a consumer driven website about dining, entertainment and shopping in Los Angeles, and Impacto, the largest Spanish language weekly newspaper in Los Angeles.