Hush

OUR CLIENT

California Closets is the largest and most prestigious of the home organization and storage companies – they pioneered the installed closet and storage industry 30 years ago and have become a world class brand synonymous with the art of organization.

WHAT WE DID

Mind Over Media led in the conception, content development, distribution strategy and fiscal oversight for Hush, a national quality magazine developed around California Closets' mission of “simplifying home and life.” We were also key tactical advisors – throughout each publishing cycle – on optimizing Hush’s impact as a marketing tool for the brand. Hush has become a powerful marketing tool for the company, and reached 50,000 Cal Closets customers per year.