Employers Group

OUR CLIENT – Employers Group is a preeminent California-based human resources services company that was founded in 1896. Employers group helps companies from around the world maximize their human resources and business potential in the state of California.

WHAT WE DID – Mind Over Media developed their brand identity, voice, messaging and corporate brochures. We also developed their CA Employer newsletter with three-pronged mission of strengthening member loyalty, attracting new members and generating new revenue streams. Our step-by-step process included comparative and competitive research, brand positioning, creative development, copywriting, and design – all with focused attention to their business model, the market place and open areas of opportunity.

We brought depth, story and imagination to formerly dry content, and clarity and organization to complex and fast-changing content on employment laws and regulations. Ultimately, we helped them forge deeper relationships with existing customers, attract more new customers, and build more substantial revenues.