Experienced and Agile
At Mind Over Media, we are content and creative experts with a sharp focus on business results. We advance our clients’ brands by creating authentic, resonant content and experiences tuned to cultural context. We know that great media—the kind that is relevant and forges lasting relationships between companies and customers—must be unique and strike a deep emotional chord.
With 20-plus years of experience partnering with clients like American Express, Estée Lauder, Harvard Business School Publishing and The New York Times, we also understand how dramatically the marketing landscape has changed.
At Our Clients’ Sides
Today, successful brands are focused on content rather than advertising. They are tuned to developing dynamic, two-way customer interaction in place of one-way messaging. They are embracing and cultivating customer relationships across multiple platforms rather than pushing out short-form, “buy me” missives. In short, brands are becoming publishers.
But the transition is tricky. Knowing where to begin and what to do can be a challenge.
We understand brand publishing complexities inside and out, and work with our clients to develop big, game-changing ideas capable of fostering unparalleled and lasting customer loyalty. We help build these ideas into full-blown brand publishing programs and campaigns fueled by expert content—from niche blogs to e-commerce websites, from interactive apps to multi-platform tools, from catalogs to lifestyle magazines, and from effective social media shareables to powerful, story-based video. We’ve done so across a wide range of audience segments: nurses, homeowners, business executives, Latinos, yoga enthusiasts, teen girls…and beyond. There is no audience we can’t reach.
Focused on the Bottom Line
And as we develop, market and distribute content, we are squarely focused on meeting and exceeding business objectives. For us, there’s no other way. We work with our clients to research landscapes and consumer behavior, to set goals and define metrics; then we track, measure and analyze results—adjusting as we go—for ongoing, best-of-class business growth. Often we find there is media revenue potential in addition to the core marketing value, and we help sell that in, too.
From our front-line perch, we know that world-class content development requires a broad, skill-based, right- and left-brain approach. On one hand, ready access to the best imaginable, national-quality, cross-platform editorial and design talent. On the other, hard-won familiarity with business dynamics, including strategic planning, revenue generation models and bottom-line results.
Here’s What We Do Best:
- We listen.
- We find fresh, powerful ways to reach and impact your customers and boost revenue streams.
- We create cross-platform content initiatives from the ground up.
- We collect data, measure progress and push for business results.
- We help you evolve your brand publishing know-how and empower you to manage content initiatives on your own.
In partnering with Mind Over Media, entrepreneurial startups to Fortune 500s gain deep understanding—not only of how to bring their customers closer, but of the tools required to support their businesses as savvy, in-the-know brand publishers.